Israel Aircraft Industries, one of the country’s largest manufacturers of advanced aviation weaponry including many of its most advanced drones, has taken some big hits lately. Their UAVs have been intentionally crashed by their pilots and fallen from the skies mysteriously in a series of accidents caused, according to my Israeli source, by repeated security hacks from Hezbollah and its Iranian ally.
Though the IDF is quick to reassure the Israeli public that these were failures which were nothing out of the ordinary and caused by “technical glitches,” IAI’s reputation has taken a hit in the public’s perception. In fact, the same source mentioned above has learned that IAI commmissioned a secret, internal poll of Israeli perceptions of its drone products. The results were so disappointing the company determined to mount a PR campaign to burnish its tarnished image.
Weapons systems are designed, budgeted and funded much differently in Israel than in the U.S. So IAI doesn’t have to worry very much about the average Israeli turning on their products. But IAI does rely on cabinet ministers and MKs to approve the IDF budget. If support lags in these circles for its products, the IDF will not order them. So that calls for pulling out all the stops. Further, foreign governments are also lucrative customers for Israeli drones and when they hear about the drone hacks they’ll think about looking elsewhere. So, to paraphrase the old beer commercial goes: “this promo’s for you.”
That explains this drone “fly-by” over Tel Aviv’s gleaming office towers by the queen of the drone fleet, the Heron, in this Mako report (Hebrew). To further buttress the drones anti-terror capabilities, the video shows keffiyeh-clad “terrorists” with RPGs preparing a mock-terror attack (I kid you not):
The video demonstrates the technological advancement of the drone as it homes in on a target. It presents video footage the drone produced as it flew over Tel Aviv…which displays the high quality of the aerial photography…
“IAI is known as an international pioneer in the field of unmanned aviation,” said CEO Yossi Weiss. “With a cumulative record of forty years of experience and fifty clients throughout the world, I am proud to announce our record of one-million hours of operational flight time.”
The Heron has been intensively used by NATO forces in Afghanistan [ed., where a German drone was recently hacked and crashed] and other regions of conflict. “We will persevere in developing and upgrading the Heron.”
This story features an announcement of the participation of IAI drones at a conference yesterday in Rishon LeZion.
The IAI video promo reminds my Israeli source of this wacky Bollywood-style promotional video produced by another Israeli arms maker, Rafael. Here is how Noah Shactman described it:
Let’s say you’re a defense-company marketing executive. And you want to make a splash at the Indian defense ministry’s annual air show. Do you: (a) buy expensive gifts for New Delhi’s generals; (b) treat the press to Kingfishers and samosas; (c) produce a Bollywood-esque video featuring bare-midriff girls, flower-draped missiles, and the catch phrase “dinga dinga dee?” Unfortunately for us, Israeli arms-maker Rafael chose C. Which means we may have just found the most atrocious defense video of all time…
Shachtman didn’t note that both Rafael and IAI had been accused by the Indian government of bribing procurement officials and barred from participation in the Indian weapons market for some time. This is a major black mark because, as of 2009, Israel was the second largest arms supplier to the Indian market.
In a sense, both of these videos were attempts to tamp down PR disasters. In the case of the drone video the disaster is technical; in the case of the Rafael video the disaster is political and ethical.
Neither arms maker ever faced any consequences inside Israel for their bribery schemes. It falls within the realm of Israel’s outright refusal to police its arms suppliers. The general view is that exporters are the engines of the Israeli economy and as such are societal benefactors who should be given broad leeway. As Haaretz recently pointed out, Israel is ranked by Transparency International 34th of 37 countries in its enforcement of anti-corruption laws. There have been no (zero) prosecutions of any Israeli company for bribery. Those who should be doing the policing have offered everything from inadequate personnel to ‘we’d rather ask companies to comply than prosecute them,’ as explanations for their abysmal record.
My past reporting on Israeli drone failures proves that the problems with Israel’s arms industry aren’t just ethical, but technical as well. Because it is viewed as an export engine of the economy; and because security related issues are given the greatest deference, Israelis do not hear about such failures. Which only harms Israeli society overall. Instead of honesty and transparency, there are only lies and coverups.
> according to my Israeli source, by repeated security hacks from Hezbollah and its Iranian ally
Speaking of “pimping”, you still pushing that ridiculous theory ? Wasn’t it enough for you to be ridicularized repeatedly in public about it ?
@ Foo:
One rule about trying to insult someone in a foreign language is that you know the language well enough to do so without appearing to be a buffoon.
His English so do mine is sufficient enough for you to
understand and deduct. You ridicule yourself quite well, with your
secret sources, zero knowledge on the subject, and overall
conspiracies.
I would be embarrassed to insult you in Hebrew that was as bad as your English. But some have no shame.
Questioning my English, is that all you can do? How about addressing the matter instead? Or are you afraid of further ridicule?
@ Foo: I didn’t “question” your English. I noted you tried to insult me in pigdin English that only showed your own chutzpah/brazenness. I never criticize a commenter’s command of English if they publish comments in good faith. I don’t even criticize them when they merely disagree with my views. But when they’re as shameless as you, they get the full treatment from me.
[comment deleted–I’m just plain tired of your line of comments. YOu’re welcome to move on to another thread and produce new comments. But you may not comment in this thread again.]
It falls within the realm of Israel’s outright refusal to police its arms suppliers. …
That is strange. Israel as a state is very “exact” in demanding special treatment for their weapons industry from other nations. Finland’s government and parliament were demanded by Israel to make a treaty which gives control to Israel which data of arms trades made from Israel are kept secret IN FINLAND. The treaty also gives Israeli companies and state access to sensitive classified Finnish defense data and gives Israeli companies a change to make offers to different arms needs. Finnish government recommended the treaty with Israel to be accepted if Israel gives exactly the same rights to Finland.
News of this “sadly” in Finnish.
http://www.kansanuutiset.fi/uutiset/kotimaa/2754507/anna-kontula-israel-maaraa-mika-suomessa-on-salaista
No other country had demanded Finland to make such special treaties. Arms export data is public in Finland. But somehow a very specialized Advanced Real-Time Intelligence System (ARIS) was exported to Israel in 2009. The foreign affairs minister that time said for these were exported using temporary license for test usage and for exhibitions. And will be “returned”.
Is this treaty Israel demanded made or not I do not know. I do not have now time to “research” more exactly what happened. But maybe they did not make the treaty, because the strange announcement of Israel missing the timelines in delivering those mini drones ordered by Finnish Army (I told about this in an earlier comment). Finnish generals do not normally publish their dissatisfaction if deliveries are late, especially if it is a question of western systems. If Israel is not able to deliver the ordered, relative long in production, short range mini-drones the problem is either in the relations between countries or more likely that these and other Israeli drones systems are a “open source system” for those against they are intended and Israel needs time to repair that weakness .
[comment deleted–you have been moderated for comment rule violation. Any further violation may result in your being banned]
[comment deleted–you have been banned for repeatedly violating comment rules]