— Tikun Olam (@richards1052) May 11, 2015
On Mother’s Day, the IDF devised a new hasbara meme for social media. It published the above photo on Twitter, which pictures an Israeli Air Force officer breast-feeding her baby in uniform. Exploiting the tenderest of bonds for the sake of Israeli propaganda seems to be a new low in the hasbara universe. It, as @columbiasjp tweeted, militarizes motherhood, recruiting it on behalf of the war goals of the State. The picture attempts to erase awareness that this same officer, once her baby has been sated, will return to work helping kill Palestinian mothers and babies (including 550 children during Operation Protective Edge).
For that reason, I’ve coined my own new form of pro-Israel propaganda. We already have pinkwashing, Blackwashing, greenwashing and faithwashing. Now we have Mommywashing. I also like the alternate form, which I call hasba-momma.
I’m delighted to report that my tweet has driven several hasbara-Twitterati around the bend with one jackass tweeting this means I wasn’t breastfed! At least my mother never killed Palestinians.