I usually don’t go slumming through the darker passages of the demimonde, as I’ve passed what Shakespeare called my “salad days.” But Omer Gershon, you forced me to. I swear this guy is amazing. He’s been called an actor and a marketer, which gives him far too much credit. What he really appears to be is a slightly degenerate club promoter and hypster who dabbles in this that and the other just tryin’ to make ends meet. How he got mixed up in an Israeli government plan to smear the Flotilla with a hoax video is anybody’s guess. My wild guess is that Guy Seeman, a U.S. born intern in Bibi’s office who first tweeted the Gaza video, met these hooligans in some Tel Aviv club and the rest is history.
The Lede published an update on Gershon by Dina Kraft and you couldn’t make this stuff up if you tried:
Dina Kraft, a freelance journalist who has contributed to The Times, writes from Israel to point out that she has interviewed Omer Gershon in the past and tried to call him on Tuesday, but was unable to reach him. Ms. Kraft interviewed Mr. Gershon in September, 2009, as part of her research for this Times article about Tel Aviv. At the time, he was helping to run a popular nightclub in the city called Zippy Trippo.
In that article, Ms. Kraft pointed to Zippy Trippo as an example of “Tel Aviv’s ability to reinvent itself.” The underground club, she explained, had been just one year earlier, “a listening post for the Shin Bet, Israel’s internal security service, dubbed by its workers as the Facility.”
Dena Shunra corrects this report (and thanks for her research as well), noting the correct name of the club as “Zizi Trippo” (but Zippy Trippo has a nice ring to it). The club’s former life as a Shabak spy nest has so many delicious satiric possibilities. Like perhaps they made the hoax video in the club and uploaded it to the web on Shabak equipment. From there it went viral on the government computer network and was picked up by Guy Seeman, working as an intern in the PM’s office. Who knows? If you’ve got a satiric theory why don’t you add it to the comment thread. The sky’s the limit.
By the way, if you read Hebrew and want to read a hilarious send-up of the video which skewers all its obvious fakeries, go enjoy. The post at the Cold Fusion blog has the brilliantly awful title: In the Next Hasbara Video: “Linda,” “British” “Activist” from Holon, will be Raped at the Hands of “Arabs” from “Biliin,” Which is in Netanya.
Now on to Omer Gershon’s next unbelievable adventure. He and his video pal, Elad Magdasi produced this entirely degernate video on behalf of Puma shoes which, in addition to selling shoes, posits the questionable theory that jumping on a mattress while wearing Puma shoes leads inexorably to lesbian sex, twosomes, threesomes and God knows what else. I feature the video here solely for sociological research purposes to witness the depravity of the Tel Aviv club scene, or at least some of its less palatable figures. And you don’t need to know any Hebrew to watch it because there is none. This is sheer naked merchandising in the most perverse, disgusting manner.
Finally, Mr. Gershon has the distinction of having helped produced another video for AIDS Israel which markets itself in the following way:
…It is a viral campaign, “to have the whole country infected.”
I guess when you take as many drugs as these people appear to be taking something like that appears to be funny. Or maybe I’m just an old fogie who appreciates out of date values like candidness, truthfulness, and transparency.