Funny thing…Pam Geller is whining at her blog about the profile the Times did her the favor of publishing. She even says they lied about her.
Well, Pam is a liar herself…about her site stats. And the N.Y. Times took her word for it and published the following false statement:
Atlas Shrugs…gets about one million unique visitors a month…
I wonder what sort of due diligence the Times fact checkers did on that one.
Her claim struck me as awfully high so I started to do some research. Alexa ranks her site 23,000 in the world. My site is currently ranked around 150,000 and I get about 70-90,000 unique visitors a month. So I asked myself how can a blog ranked 23,000 get that many hits? It just didn’t ring true.
So I asked a reader with deep IT/SEO experience to help me pinpoint her monthly readership. This is what he came up with:
Geller’s claim of a million hits per month, as usual, is a lie. Her hit rates are half that. Her 90-day daily average is 17,334, which is 520,020 per month.
I did a comparison of several more websites using information on bizinformation.ca (which shows 90-day historical data) and the thing that really stands out is that external links really weight blog rankings. In other words, you’ve got to get more people linking to your website.
Geller uses advertisements from Newsmax to inflate her links. She has a lot of links from michellemalkin, little green footballs, jihad watch, pajamasmedia, fox news, and yid with lid. The demographics of all these are about the same: older, male, tea party.
Even if you use the more generous terms of Sitemeter, which I display here her best month in the past year doesn’t even reach 900,000 unique visits. Her average over that year is closer to 600,000+. So much for honesty.
Interestingly, Atlas Shrugged is ranked 13,000 in Israel. This blog outranks her at 8,000.
- New York Times Profiles Pamela Geller (littlegreenfootballs.com)
- New York Times runs softball profile of Pamela Geller (salon.com)
- Sean McBride: Pamela Geller – Blogger, Provocateur, Lightning Rod – NYTimes.com (nytimes.com)