You don’t expect to find much humor in the business pages, but today’s New York Times Business section broke the mold in Evite’s Day of Atonement
Evite apparently sent the following (serious) letter of apology to its newsletter subscribers:
Dear Evite Newsletter Subscriber,
Yesterday we mailed a newsletter to our subscribers with incorrect dates for Labor Day, Rosh Hashana, and Yom Kippur.
We also wish to apologize for having listed Yom Kippur as one of our “Reasons To Party.” We understand and respect that Yom Kippur is a Day of Atonement, a day to be taken seriously to reflect and fast, and as such, one of the most important Jewish holidays in the year. Again we deeply apologize for the error and thank you for allowing us to make this correction.
The Evite Team
I was going to fast and pray this Yom Kippur. But thanks to Evite’s great suggestion I’m puttin’ on my dancin’ shoes and we are gonna PARTY!!!