Yesterday, I wrote a post about an insidious ad campaign for an Israeli program, Masa, that brings Diaspora youth to Israel for 6-12 month visits designed to bolster their Zionist identity. I can’t believe that I missed perhaps the most egregious aspect of this $800,000 promotion: that it actually asks Israelis to report the name and contact information for Diaspora youth allegedly in danger of assimilating by dating or marrying non-Jews:
The campaign, which launched on Wednesday, urges Israelis to report the particulars of acquaintances living abroad so that these people, who are “in danger” of marrying non-Jews, can be persuaded to come to Israel…
About 100 of the callers reported unmarried Jews aged 18-30 living in France, the United States and New Zealand. Callers also left their acquaintances’ Facebook and Twitter names as well as email addresses so that MASA people could contact them.
In Judaism, there is a very strong taboo connected with informing on one’s fellow Jews to the authorities. But apparently, Masa believes there’s no harm in turning in one’s children and other young people for such an admirable cause as Zionist re-education.
Haaretz’s story today also reveals serious opposition developing to the project. Let the opposition begin here.